About Us
A family on a mission to find just right, and help you do the same.
We're the Gouldilocks family; Elise, David, two kids and a house full of animals who have absolutely no interest in anyones symptom diary.
We navigate hEDS, POTS, MCAS, Hashimotos, other hidden disabilities as well as manage ADHD, Discalculia while embracing the beautiful chaos of building a life that actually works. Not the pinterest version. The real one.
Because being chronically ill doesn't mean you're broken.
After years of learning to self-advocate, explain symptoms no one could see, and still show up strong as a leader and a loving parent, I realized how much we all need spaces where we don’t have to justify our limits or our strength.
Elise Gould
Founder
Researcher by training. Marketing and Customer Experience Leader by profession. Reluctant expert in navigating a medical system that wasn’t built for complex, invisible conditions.
For years I collected symptoms that didn’t connect, diagnoses that raised more questions than they answered, and appointments that sent me home no closer to understanding my own body. So I got educated, got deliberate, and started advocating loudly. For myself, and for everyone who deserves to skip the years I lost getting here.
Gouldilocks is where that journey lives out loud.
Meet the Bears
Gouldilocks needs three bears. Turns out we had them all along.
Papa Bear.
Steady, active, and somehow keeps everything running while managing Hashimoto’s and ADHD on a fully plant-based diet. He brings the grounded, practical voice of someone who has figured out how to live well with autoimmune disease and what it actually takes to show up for a partner navigating one too.
Our Daughter — Coya, the Mama Bea
A teacher in the making, color guard performer, and someone navigating her own emerging health story with remarkable grace. She writes here about what educators need to know about kids with hidden conditions, about moving through the world in a body that needs extra care, and about growing up as the daughter of someone who finally taught her to ask better questions of her doctors.
Our son- who’s not really a baby anymore
He is twelve. He is healthy, energetic, and completely unimpressed by all of this. He helps behind the scenes with coding, which he will not let us forget. He has not consented to being a content vertical. We respect that. But underneath the twelve-year-old energy is one of the kindest humans we know. He’s the type of kid who picked up his 3D printer and started designing custom ring splints and mobility aids for his mom. Someday those might be available to the public. Watch this space.